BMKT - Marketing

BMKT 2190 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

1

BMKT 2290 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

2

BMKT 2390 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

3

BMKT 2391 Special Topics

Organized classes to explore specialized problems in an area of Business Administration. May be repeated for credit when topics vary. Course level ("V") may range between 2 and 4 or Sophomore through Senior level.

3

BMKT 2490 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

4

BMKT 3190 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

1

BMKT 3290 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

2

BMKT 3311 Principles of Marketing

Introduces students to basic concepts, practices, and techniques of contemporary marketing. Prerequisite: BADM 2312.

3

BMKT 3312 Advertising and Promotion

A survey course in advertising and other promotional techniques and their influence on the consumer buying process. Prerequisite: Grade of "C" or better in BMKT 3311.

3

BMKT 3322 Consumer Behavior

An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors will be related to marketing strategy and practice. Prerequisite : Grade of "C" or better in BMKT 3311, and junior standing. Spring.

3

BMKT 3331 Marketing Research

A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: BMKT 3311. Fall.

3

BMKT 3353 Selling and Sales Management

A study of the sales process including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311.

3

BMKT 3390 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

3

BMKT 3391 Special Topics

Organized classes to explore specialized problems in an area of Business Administration. May be repeated for credit when topics vary. Course level ("V") may range between 2 and 4 or Sophomore through Senior level.

3

BMKT 3490 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

4

BMKT 4190 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

1

BMKT 4290 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

2

BMKT 4340 International Marketing

The "new global economy" makes it essential that students gain an appreciation of the rapidly evolving field of international marketing. This course will consider the cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis will be placed on differences in life styles, beliefs, attitudes, political environments and their influences upon marketing decisions. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research.

3

BMKT 4341 Marketing Strategy

A broadly based study of the marketing effort as seen from the point of view of the marketing manager. Prerequisites: BMKT 3311, BMKT 3331, and taken during final semester.

3

BMKT 4360 Marketing through Social Media

A broadly based study to utilize social media technology to enhance marketing for business. This course will focus on how social media is integrated within marketing strategy to implement tactics for business communication, sales, branding, global web presence, advertising and promotion. Evaluation and measurement of social media strategies for business development and ROI. Prerequisite: BMKT 3311

3

BMKT 4370 Mission Based Marketing

This course introduces students to the basic marketing concepts, practices, and techniques used in nonprofit organizations. The uniqueness of non-profit organizations is address as well as how the marketing mix is applied. Fundraising, donor and recipient behaviors as well as strategic plan development is highlighted. Prerequisite: BMKT 3311

3

BMKT 4380 New Product Marketing

This course focuses on the issues, problems, and decisions marketers need to make when bringing a new product to market. The new product marketing process includes opportunity identification, product design, concept design, test marketing as well as profit and loss. Prerequisite: BMKT 3311.

3

BMKT 4390 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

3

BMKT 4391 Special Topics

Organized classes to explore specialized problems in an area of Business Administration. May be repeated for credit when topics vary.

3

BMKT 4395 Internship

This course permits students to enhance their knowledge within their major field of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid work as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration. Prerequisite: Senior standing, 3.0 GPA in major and overall, and consent of the Dean.

3

BMKT 4490 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

4